Why SEO Is a Critical Component of Every Business

Written By John Lane

The goal of just about any brand or business is to seek out new customers or clients — after all, how else can you grow and make a profit? But long gone are the days when folks would simply look up a listing in the Yellow Pages. In this day and age, it is crucial that companies be easy to find online. A key component of this is through having a solid SEO strategy. SEO is critical to your business.

Also known as search engine optimization, SEO is a targeted, ongoing effort to drive traffic (aka potential customers) to your business’ website by way of search engines (such as Google) and various online channels. In turn, this can boost your website’s searchability and visibility, making it easier for people to find you and seek out your expertise or product. This can be done through a combination of tried-and-true SEO strategies, from performance-driven ad campaigns to targeted keywords to ensure that your website is fully optimized. Here are a few additional reasons why businesses need a quality SEO strategy in order to take their organization to the next level:

It builds a quality user experience.

Customers generally know what they want, and they want it as quickly and as easily as possible. The fewer the clicks to get where they need to go, the faster the load time, and the easier to navigate, the better. And when ranking websites on the SERPs (search engine results pages), Google and other search engines like Bing and Yahoo take those factors into account.

It increases trust and credibility over time.

Just like with people, it takes time for a brand to build trust and credibility — it doesn’t happen overnight, as much as we might like it too! Optimized content, a clean interface, quality backlink profiles, machine-learning signals, and more are often needed to help establish authority in the SERPs. Because SEO is an ever-evolving practice, it takes time, patience, and commitment to get it right and continually reap the rewards.

SEO is critical to your business - example of a person typing into Google on laptop

SEO is critical because it positively affects the purchase cycle.

Simply put, visibility is the first step to reaching would-be clients. Most people do their research, and if your message is clearly stated and surrounded by a solid online presence, then a connection is more likely to be made between you and the potential customer.

It is measurable from a results standpoint.

Almost anything can be properly tracked with the right analytics, and an experienced SEO team can easily find out what is working and what may need to be improved when it comes to online marketing and digital performance.

It works well over the long term.

A well-done SEO strategy can have a noticeable impact within the first year of implementation. And while the market is always evolving and new trends consistently emerge, a quality piece of content with just the right keywords can cause your traffic to completely snowball, leading it to pay dividends over time!

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