A lot of business owners and website operators hear about SEO, or Search Engine Optimization, and don’t know what it is. More importantly, they don’t know how crucial it can be for their operation to have a website that draws in increasingly higher traffic. 

Search Engine Optimization is simply the craft of making your website easier for Google, Bing, and other search engines to find. But while SEO is simple to describe, it’s not quite as easy to execute. Here’s more about what SEO is and what goes into it. 

What is Search Engine Optimization?

Visitors who have landed at your website are likely there because they are searching for something, whether it’s a product, information, an event or entertainment. How did they get there? Usually, it’s through a search engine, so whether you’re running a business, publishing a blog, or promoting an organization, getting your website to stand out in search engine results is paramount! 

But how do you get to the top pages of Google, Bing and other search engines? Outside of buying expensive advertising to put your listing there, the best way is to optimize your website for these search engines. This process of Search Engine Optimization, commonly called SEO, 

Makes your website much to find and catalog and, therefore, more likely for visitors to find. 

The goal of SEO is to set up your website content to make it easier for search engines to discover and catalog it. However, strong Search Engine Optimization practices don’t just help make your website easier to find, they also serve to improve the site’s quality, making it more appealing and accessible to visitors.

SEO Optimization Let’s More Users Find Your Website

If you don’t optimize your website, you are missing a valuable opportunity to connect with more customers by attracting more website visitors.  And the better the SEO optimization of your website, the better the results on top search engines. 

Simple content changes can produce remarkable changes in content results. Going from page 5 to page 1 on Google can make a huge change in your business, and in many cases, the only way to get there is through SEO optimization.

SEO Lets You Discover New Customers

Search Engine Optimization will help localize your website search results, leading to increased customer engagement that can bring more customers to your door.

Tailoring your website to draw more traffic also allows you to better understand the visitors to your website, whether they are customers, clients or readers of your content. Keyword research helps business owners better understand their audience, helping draw light on their interests, their wants and their needs.

SEO is also cost effective, as a well-executed SEO strategy can keep your site’s search results relevant for years to come. Moreover, with continued updates to your strategy, your SEO results will only continue to grow and improve. 

SEO Can Be Tricky

SEO may seem like simply stuffing your content full of keywords. In fact, it’s an intricate process that involves careful creation of content to include the right amount of keywords, along with other key factors, like affixing special tags and code on photos, in content, and throughout the website. 

In the past, there were efforts to try to fool search engines into ranking content through dishonest means. Some marketers would load their content full of keywords to the point it was nonsensical, all in an effort to rank higher on search engine results. However, improved search algorithms from Google, Microsoft, and others have not only made such underhanded tactics useless, these changes can also serve to punish websites that try to manipulate search results in their favor.

What’s emerged is a better system that rewards quality content, along with smart tagging, linking, and coding practices. Those practices are what make up today’s Search Engine Optimization standards, and they are regularly updated by the major search engines. Staying on top of these practices is how SEO marketers keep their websites listing higher on search engines than the competition. 

Why you need Gifted Owl SEO services

Gifted Owl Technologies can take the tricks out of SEO. Our team is ready to fully optimize your business or organization website to score higher in search engine results and bring in more eyeballs.

The experienced website team at Gifted Owl will conduct a thorough website SEO evaluation, building a strategy that brings together content, links, tagging, and other key elements that search engines use to build their rankings. This SEO strategy will produce steadily-improving results, with ongoing updates and development that keep the results coming. 

Talk to the SEO professionals at Gifted Owl Technologies about what an SEO overhaul can do for your business or organization website.