Digital Marketing Services
Are you reaching your target audience? How many times does a customer need to see your brand before they contact you? How do I integrate all of my marketing efforts?
Strategize with Us
Let us help you create an integrated marketing plan to increase visibility to your target market!
Answers to Your Digital Marketing Questions
WHAT IS AN SEO EXPERT?
An SEO (search engine optimization) expert is someone who focuses their efforts intentionally and continuously to drive traffic to your website through online channels and search engines. This is done through customized ads, targeting the right audience, and boosting your presence in search results. Ultimately, this results in building online leads for your business.
HOW OFTEN SHOULD I UPDATE MY WEBSITE?
This is more of a question of how often does your business change? If you’re offering a new service, then update your website. If you have new information for your audience, update your website. However, if your information remains unchanged, you may only need to review your website content quarterly.
WHAT DETERMINES SEARCH ENGINE RANKINGS?
SEO, also known as Search Engine Optimization, is a leading factor in rankings. What this entails is providing quality content that is optimized to include internal links, quality outbound links, optimized images, page descriptions, titles, and more. SEO combined with speed and performance are important foundations in search engine rankings.
WHAT SOCIAL MEDIA PLATFORMS ARE BEST FOR MY BUSINESS?
There’s no one-size-fits-all approach when it comes to digital marketing. Not all social media platforms are beneficial for all businesses. That’s why at Gifted Owl, we will have discussions with you about your business goals and target audience.
What is PPC?
PPC stands for pay-per-click. PPC advertising enables you to create messaging that reaches a large audience of people searching for products and services that you provide. Most commonly you’ll hear people refer to Google ads (Google AdWords). But this can also refer to social media advertising through Facebook ads, Instagram ads, etc.
DO I NEED A COMPANY BLOG?
Blogging is a beneficial way to ensure that your site continues to create new content. The issue becomes when you create blog content and then stop. If you feel that getting information out to customers on a continuous basis is feasible, then yes, a company blog is an effective tool to keep top-of-mind for your customers.
IS EMAIL MARKETING STILL EFFECTIVE?
Email marketing has come a long way from bulk generic email sends. With new technologies, we are able to customize email marketing to fit your audience. Using ongoing efforts, we can adjust and tailor marketing continuously to determine the right messaging needed to reach your customers.
HOW DO I MEASURE ROI ON DIGITAL MARKETING?
Goal setting is important when determining your digital marketing strategy. If you’re looking for brand awareness, your ROI could be the number of ad impressions. If you’re interested in selling your products, then ROI would be measured by sales. Depending on your goals, we can customize a plan that will work for you.
Let’s Get Started
Ready to make a change? Let’s build this thing together. We’re excited to help you advance your business by creating an integrated marketing approach to your business. We’ll discuss your goals, pain points, and ideas to create a customized plan that will help you reach your target audience.