Dive In Deep To Build Domain Authority
- Writing in depth about a few topics instead of thinly about lots will help build your domain authority.
- In this day and age of blogging and site development, it is better to be niche than broad so you can stand out on social media and rank on Google faster once it sees you as an authority.
- This is where the topic clusters we talked about last meeting come into play
Do Your Keyword Research
- Before you dive in too deep on writing actual content, you need to confirm that your topics are what people are actually searching for on Google.
- Use tools like MOZ to identify keywords that have a low competition score, but decent monthly search volume. This is where the biggest opportunity lies.
Create Great, Optimized Content
- You already know how to do this part!
- Be sure your content not only includes the targeted keywords, but more importantly checks all those SEO boxes!
Build Your Backlink Profile
- When someone organically links back to your content you get major bonus points from Google.
- Consider including a few strategies to help build backlinks: doing interviews, contributing content to like minded resources, and participating in link exchanges.
- Backlinking (the right way) does take a deliberate effort and can be time intensive, but worth it if you are looking for a major SEO / traffic boost