While many SEO Trends remain the same for 2022, there are a few new players being introduced to the game this year.
#1 – First Party Data Collection
The ability to lean on 3rd party cookies to track potential readers is becoming increasingly difficult with changes to data privacy and tracking.
With this change, businesses need to focus on first party data collection. This means collecting information from website visitors through means you control. (I.e. email sign-up forms, in-person at events, etc.)
#2 – Improved Page Speed
Nothing new with this trend other than it seems to grow in importance each year.
Improving Page Speed helps both the overall user experience of your website visitors and your potential to secure a page one spot in the Search Engine Page Rankings.
#3 – Omnichannel Digital Campaigns
The old advertising adage that says someone needs to see something 7 times before they remember it has now tripled. The average consumer now needs to see something upwards of 21 times to remember it. This is a direct result of the fact today’s consumers are everywhere, all at once.
Consistent messaging and branding is imperative so users don’t overlook your content when moving from one platform to the next.
The average person is on multiple social media pages sometime in a given hour. When they go to Google to look for answers to questions there is a chance they could overlook your page even if they just saw your Real on Instagram if you aren’t using an omnichannel strategy.
#4 – Interactive Experiences
One unique addition to the list of SEO trends for the coming year to really pay attention to is the use of interactive experiences.
These are things like quizzes, guides, videos, or anything besides basic text that draw a visitor in and give them a way to engage with your page.
What makes this type of content better for search is that it gives the user the information they’re looking for in a format that’s more memorable and easier to navigate.
Interactive experiences are also a great way to boost user experience and stand out from competitors – not to mention keep people on your site longer.
#5 – Google Discover Optimization
A super fun addition to this list of SEO trends for 2022 is the inclusion of Google Discover.
What is Google Discover? Well, it is a feed that collects relevant information based on what an individual typically searches for and places it at the top of the search page.
Think of it as a so-called friendless feed that gives you the latest stories, articles, media, videos, and more based on topics that are either trending in your area or fall in line with many of your general search interests.
It is important to include a visual that relates to your topic and keyword.
Google Discover always includes this image as part of the search listing, which makes it 100% vital if you’re trying to rank in this capacity.
Finally, you want to keep on creating great content that matches the interests and needs of your audience.
When you do this, Google is much more likely to add your page to Google Discover, which will bring in more organic traffic than other basic SEO techniques.