by Gifted Owl | Nov 10, 2014 | Events, Sister Site Website Resources, WordPress
You’re getting ready to promote your next event…congratulations!! Hopefully you have your Eventbrite page set up and ready to go. But have you ever considered just how MUCH traffic you are sending to Eventbrite when you post that link to buy tickets? With just a...
by Gifted Owl | Aug 17, 2014 | AdRotate, Sales, Sister Site Website Resources
AdRotate is the ad management tool we use to display and track image advertising on our Sister Sites. Here is a brief rundown of terminology you will need to know: AdGroup :: This refers to the different sizes of ads you will be displaying. (Much similar to Ad Zone in...
by Gifted Owl | Aug 1, 2014 | Sales, Sister Site Website Resources
Leaderboard Ads :: Leaderboard ads appear right aligned above your header image and are used primarily as paid image ads and sometimes used to promote events and other campaigns. Standard size is 468 pixels x 60 pixels. First be sure to create an AdGroup in AdRotate...
by Gifted Owl | May 28, 2014 | Marketing & Social Media, Sister Site Website Resources
So I’ve recently come across what looks to be a pretty fabulous editorial and social media management tool called, CoSchedule. You can try it out for free on a a 14-day trial (Psst… I’ll let you in on a secret though, if you still aren’t sure...
by Gifted Owl | Feb 11, 2014 | Google Analytics, Sister Site Website Resources
Google Analytics does an awesome job of tracking your web pages/posts, however it does not automatically track file downloads (i.e. PDFs, Excel docs, Word docs, JPGs, etc.). However, there is a way track downloads using a feature called Event Tracking in Google...
by Gifted Owl | Oct 24, 2013 | Google Analytics, Sister Site Website Resources
The simplest way to build readership is to write about what your readers what to read about! Google Analytics is the perfect tool to determine a: what they are searching for; b: what your readers want to read; c: their level of engagement. Knowing these three...
