[vc_row][vc_column][vc_column_text]If history and recent events are any indications, relying on the availability of social channels, like Facebook, can put us in a precarious situation. We are at the mercy of these elusive channels with a seemingly maddening lack of any actual support when things go wrong. To avoid putting all the proverbial eggs in one basket (which is easy to do! I mean, when the channels work they work well!) I’d like to recommend a super simple step your readership can take to literally put your site at their fingertips.

Yes, at the end of the day getting this content shared on social channels is important for engagement metrics, community building, connection with sponsors, and some of that social proof that we’re “positively influencing”, but sometimes, we just need our valuable content in front of the eyes that need it most, with a simple screen tap, with the sheer purpose of serving. Here are some simple steps to add your website to mobile home screens to create a shortcut, as if it were an application.

Utilizing these steps, you can consider sharing with your own audiences how to create a shortcut to your website on their phone. They can create a shortcut to your homepage, various guides, event calendars, and more! Great ways to instruct your audience includes Instagram stories, FB lives, blog post, newsletter, etc.

On iOS (iPhone, iPad)

Using the Safari app on your iOS device, navigate to your website. Tap the share icon at the bottom of the screen (this looks like a square with an arrow pointing upwards.) Select “Add to Home Screen” icon. From here, you can customize your link with a button name and then add to your home screen.

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On Android

Using Chrome for Android, open the website or web page you want to pin to your home screen. Tap the menu button and tap “add to home screen”.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”12026″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”12025″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”12024″ img_size=”full” alignment=”center”][/vc_column][/vc_row]