ARES, Inc.

ARES Website Design

The Brief

While running their home remodeling business, Bristol Bay Development, owners Terry and Ellen saw a need to open a showroom focusing on kitchen and bath remodeling. SeaGlass Design and Custom Cabinetry’s showroom, located in Bonita Springs, features full kitchen and bath displays where you can view all the possible designs, colors, finishes, and textures. SeaGlass Design and Custom Cabinetry also offers services such as complete kitchen and bath remodeling, custom cabinetry, and closets. We were hired for branding the new company (including logo and stationery design) as well as creating signage, ads, presentation folders, and a mobile-responsive website.

Our Approach

Kerri had a specific vision in mind with her new website. We collaborated with her on look and imagery and designed the site with that in mind. Since her previous website was dark, she wanted a lighter and more modern look and feel. With Kerri’s extensive experience in coaching, she wanted an expanded testimonial/praise page with a wow factor. We used subtle delays and animation to load content on the page and lead the visitor through the information. With Kerri’s growing business, she wanted to expand the site to clearly show what she offers in the form of Programs, Training, Events and Memberships.

Kerri’s Program’s page shows various offerings for the visitor to book one-on-one or team coaching. Her Training page shows workshops and online training available and the new Membership section displays password-protected content and resources for those who pay for membership. With all of the training and coaching offerings on the website, there are multiple payment forms with terms and conditions and various payment plans (monthly, quarterly, yearly). Previously, the forms were connected to PayPal for payment processing. We added Stripe as an additional way to pay on the site without being redirected away from it as with PayPal. Some of the payments are configured as one-time while some are subscription based and monthly.

The Result

The new website is lighter and visually appealing. It clearly defines the areas in Kerri’s business and what they offer while providing a solid foundation for future growth in her business.

“I want to take this opportunity to formally thank you for the extraordinary job you’ve done changing the ARES, Inc. website. Not only does it meet my expectations – which are high – but it actually brings to life a dream I had in my head. There aren’t words to describe seeing your vision appear in front of you, and I thank you genuinely for your diligence and commitment to that. I’m grateful for your talents, which I don’t have. Thank you for sharing them with me.”

Kerri Herrity, President at ARES, Inc.

ARES, Inc.

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