Bolding Dentistry
The Brief
When dentist Jared Bolding took over the ownership of his Omaha, Nebraska dental office, he needed a new way to present his practice and distinguish it from his predecessor. He needed a website that introduced Bolding Dentistry — a modern dental practice — to the modern community of Omaha.
In talking with representatives from Gifted Owl Web Technologies, Dr. Bolding emphasized how dentistry practices are built on developing trusting relationships with their patients. To help him grow his new practice, our developers constructed a website that allowed Dr. Bolding to make a positive impression on website visitors, emphasizing not only his professionalism, but also the comfortable environment his practice offers.
Our Approach
The experts at Gifted Owl Web Technologies recognized the need for a more contemporary logo, one that didn’t rely on worn-out imagery so often seen in dental practices.
By moving to a wordmark-style logo that removed graphics and put more emphasis on the business name, Bolding Dentistry now had a logo that was sleek, subtle and reflected the professionalism of the services Dr. Bolding offered. And by adding Dr. Bolding’s name and title to the logo, we helped him further introduce himself to his Omaha neighbors and build upon his personal branding.
Building on the stylish new logo and color scheme, our developers constructed a new, responsive website design that was easy to navigate from any device. With this powerful new website, Dr. Bolding is now able to offer a clear view of his practice to prospective patients, no matter where they are located.
For those suffering with a toothache, the website’s clear design points users to a clear, easy-to-use “Book Now” prompt that allows patients to quickly set up their appointment. Users not ready to book will easily navigate to content showcasing the services, staff, location and facilities at the growing practice. Displaying the site’s informative blog posts delivers useful information to visitors, while also presenting Dr. Bolding as a trusted source of knowledge.
Most importantly, the website emphasized the warm, caring environment that Bolding Dentistry offered. By prominently featuring photos of the practice’s modern and attractive facilities, and introducing website visitors to Dr. Bolding and his staff, the website offered a welcoming introduction to a new set of prospective patients.
Next, Gifted Own Web Technologies optimized the website for Search Engine Optimization, making it easier for search engines to find and catalog. Making the site fast loading not only benefits Dr. Bolding by producing good search results, but it also rewards the website’s user with responsive results, helping them quickly get the information they desire. We applied state-of-the-art technology to the Bolding Dentistry website infrastructure, optimizing it for the latest SEO techniques so that Dr. Bolding can connect with his local patients.
The Result
By building a website that’s easy for search engines to find, as well as easy on the eyes, Gifted Owl Web Technologies gave Dr. Jared Bolding the opportunity to reintroduce his practice to his Omaha neighbors and build new relationships with his growing base of patients.
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