The Thompson Agency
The Brief
The Thompson Agency is a family-owned and operated insurance company with locations in Fort Myers and Orlando, Florida. We were hired to build their first website in 2010 so it was time for a fresh new look and modern, mobile-friendly website.
Our Approach
Our plan was to build a mobile-friendly website with a fresh new look. We first purchased new stock photography and incorporated new photos the agency recently had taken. We then expanded the Home page to include individual product links (with icons) to give an overview of the insurance products they provide as well as rotating testimonials from happy customers. We also have multiple call to action buttons for getting an online quote.
The original Locations page was previously just an overview listing of each location and its address, contact info and map. We expanded this by creating individual pages for the Orlando and Fort Myers locations. Each location’s page features a local image, google map embed, address, contact info and hours of operation. There is also a section of scrolling testimonials pulled from that specific location’s Google and Facebook page reviews. Also, on each page is a “Meet the Team” section with shows the staff members for that location and their certifications and credentials.
Finally, we simplified the “Get a Quote” page to make it simpler for the user to fill out and capturing just what the agency needs in order to start the quote process.
The Result
The new website is clean and modern making it easy to navigate, learn more about The Thompson Agency and get an online quote.
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