Using Behavior Flow To Set Goals in GA4

by | May 15, 2023 | Google Analytics, Managed Wordpress, Sister Site Website Resources

[vc_row][vc_column][vc_single_image image=”235271″ img_size=”full” alignment=”center”][vc_column_text]We’re glad you’re learning more about the new GA4 platform. This video is the last in a series of tools about GA4, so before you dive into Behavior Flow, make sure you’ve read through the first few resources in this series, then scroll below to learn more. There is a lot to know about GA4 but you need to learn it in the right order so it all make sense. 

GA4 Resource Series

 

With the roll out of Google Analytics 4, one of the biggest features will be the ability to set realistic goals and track those goals. The first step in that process is how to identify what those goals for your content are.

Using the Behavior Flow data in Universal Analytics can help you define areas of opportunity or improvement. Here you can find where users are “dropping off” and use that information to improve the user experience on that page.

Improving the user experience could be:

  • Adding links to other relevant pieces of content in a more bold or obvious way. For example, rather that a hyperlink within your blog post, use a graphic call-to-action to make it obvious what the desired action is.
  • For contact pages or lead generating pages, do the number of drop offs match up with the number of submissions. If there is a glaring difference between the number of drop-offs versus how many submissions you are getting, it’s time to re-evaluate the layout of the page, is the call-to-action strong enough, are you making the sell?

This exercise will really help you dig deep in answering these questions:

  1. What is my goal for this page?
  2. What action do I want someone to take when navigating to this page?
  3. How can I improve the layout and/or content to guide the user to that action?

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